Rob Law founded the children's ride-on suitcase company Trunki after pitching it on Dragons' Den.
Law designed Trunki as a hard-shell children's suitcase that can also be ridden, giving young travellers a way to carry belongings while entertaining themselves in airports and other travel settings. He presented the product on the BBC programme but did not secure an investment from the dragons.
The product was developed by Law's company Magmatic and became one of the best-known examples of a British consumer product linked to the show. Its distinctive design led to strong retail distribution and international sales, even though the televised pitch ended without a deal.
Trunki is often confused with other rejected Dragons' Den products that later became successful. The key identifying detail is its combination of children's luggage and a ride-on design. Shaun Pulfrey, by contrast, founded Tangle Teezer, a hairbrush brand.