Who founded Tangle Teezer, the hairbrush business featured on Dragons' Den?

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Shaun Pulfrey founded Tangle Teezer, the hairbrush business featured on Dragons' Den.

Pulfrey developed the detangling hairbrush after working as a hairstylist and became the founder associated with the Tangle Teezer brand. The product uses flexible teeth designed to separate knots while reducing the pulling associated with conventional brushes. Its unusual appearance initially made the pitch a challenge because the product did not resemble a standard hairbrush.

The business is sometimes confused with other grooming products presented on the programme. Tangle Teezer refers to the company and product brand, while Shaun Pulfrey is the founder and entrepreneur. The programme helped give the product visibility, but its later growth depended on retail distribution, international sales and continued product development.

The story is often cited as an example of an apparently simple consumer invention finding a large market. It also shows why demonstration-based pitches can be effective: the product's purpose becomes clear when used on tangled hair.

Source: Wikipedia · fact-checked Oct. 2026

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