Who founded Red Letter Days, the experience-gift company linked to BBC's Dragon's Den?

Rachel Elnaugh founded Red Letter Days, the experience-gift company linked to BBC's Dragon's Den.

Elnaugh co-founded Red Letter Days in 1989 with her then-husband, Peter Jones. The company sold vouchers for unusual experiences, including driving, flying and leisure activities. Its concept helped popularise experience gifts in the United Kingdom before the sector expanded online.

Elnaugh became one of the original dragons when the BBC programme launched in 2005. Red Letter Days later experienced financial difficulties and entered administration in 2005. The business and its assets were subsequently acquired by another company associated with Peter Jones.

The most common confusion is between Rachel Elnaugh and Peter Jones. Elnaugh was the founder who appeared as a dragon, while Jones was involved in the company's later acquisition and became a long-serving investor on the programme.