Peter Jones founded Phones International Group before becoming a Dragon on the British series Dragons' Den.
Phones International Group was a telecommunications business associated with mobile-phone distribution and services. Jones built his reputation in the technology and communications sectors before becoming a television investor, giving him a strong connection to businesses involving consumer electronics, mobile communications and retail.
Jones joined Dragons' Den at its launch and became one of the programme’s longest-serving Dragons. Viewers sometimes confuse Phones International Group with later companies in his portfolio, including investments and businesses connected with technology, media and leisure. The name in this question refers specifically to the group he founded, not to a later investment made during the television show.