Sara Davies founded Crafter's Companion before becoming a Dragon on the British television show Dragon's Den.
Davies created Crafter's Companion in 2005 while studying at university. The business began with a product designed to help crafters make envelopes and expanded into a major supplier of craft tools, materials and equipment.
Her entrepreneurial story is closely linked to product development and direct-to-consumer sales. Crafter's Companion grew from a student business into an international craft brand, giving Davies experience in manufacturing, retail and e-commerce before she joined the BBC investor panel.
A frequent mistake is to treat Crafter's Companion as a company founded by the programme itself. The business was already established and successful before Davies became a Dragon. Her appearance on the show added her experience as an entrepreneur and investor to the panel.