Who designed Victoria’s Secret’s 2000 Red Hot Fantasy Bra?

Mouawad designed Victoria’s Secret’s 2000 Red Hot Fantasy Bra.

The Red Hot Fantasy Bra was created for Victoria’s Secret’s 2000 promotional campaign and was modeled by Gisele Bündchen. Mouawad, a luxury jewelry house, used precious stones to turn the lingerie piece into a high-profile jewelry spectacle.

The design was widely reported as one of the most expensive Fantasy Bras of its era, with a reported value of about $15 million. That figure helped make it a major publicity story, although the bra was primarily a marketing and display item rather than a normal product line.

Mouawad also created several other Victoria’s Secret Fantasy Bras. This is why the designer is sometimes confused with jewelry houses associated with other celebrity or royal pieces. The model and the jeweler are separate answers: Bündchen wore the 2000 bra, while Mouawad designed it.