The Miracle Bra was the Victoria’s Secret collection associated with the company’s early push-up bra marketing.
The Miracle Bra helped popularize a strongly shaped silhouette in the 1990s. Its advertising emphasized lift and cleavage, making the product one of the company’s most recognizable bra concepts and contributing to Victoria’s Secret’s reputation for highly promoted named collections.
This is separate from the Fantasy Bra tradition, in which a model wears a jeweled or otherwise elaborately decorated bra created for a major campaign. The Miracle Bra was a commercial product line intended for regular customers.
The name is also distinct from Dream Angels, Body by Victoria, and Bombshell, which became associated with other collections or later product marketing.