What was Victoria’s Secret’s first online shopping website called?

Victoria’s Secret’s first online shopping website was VictoriasSecret.com.

The website brought the company’s established catalog model onto the internet, allowing customers to browse and purchase lingerie, beauty products, sleepwear, and other merchandise digitally. It became an important extension of the company’s direct-sales business.

Online retail changed how Victoria’s Secret presented products. Customers no longer had to wait for a printed catalog or visit a store to see the assortment, while the brand could update product information and promotions more quickly.

The website name is easy to confuse with corporate names such as Victoria’s Secret Direct or L Brands. Those terms describe business structures or operations, whereas VictoriasSecret.com is the consumer-facing shopping domain.