Who designed the Yves Saint Laurent logo?

Who designed the Yves Saint Laurent logo? The Yves Saint Laurent logo was designed by Cassandre.

Cassandre was the professional name of Adolphe Jean-Marie Mouron, a French-Ukrainian graphic designer, painter and type designer celebrated for bold Art Deco posters. Yves Saint Laurent and Pierre Bergé commissioned him in 1961, the year the fashion house was founded. His answer was the now-famous interlocking “YSL” monogram, accompanied in the original identity by the house name in a clean, elegant arrangement.

The logo’s three overlapping initials are designed to read as both a compact symbol and a distinctive wordmark. That makes Cassandre’s work different from the later creative directors who shaped the clothing and collections; he created the brand’s original graphic identity, not its fashion designs.

Pierre Bergé is sometimes mistaken for the designer because he co-founded the company and commissioned the mark. Salvador Dalí and Andy Warhol were important twentieth-century artists, but neither designed the canonical YSL logo.