Who designed the modern M-shaped McDonald's logo in 1962?

Jim Schindler designed the modern M-shaped McDonald's logo in 1962.

Schindler was an engineer and design consultant who worked with McDonald's during the period when the company was standardizing its restaurant image. He combined the two architectural arches used on many McDonald's buildings into the recognizable letter M.

The design was more than a simple letter. It preserved a connection to the restaurants' physical structures while creating a mark that could work on signs, packaging, and advertisements. The logo helped McDonald's move toward a consistent national identity.

The arches had existed in restaurant design before Schindler's logo. This is why accounts of the symbol may mention both architectural designers and corporate designers, but Schindler is credited with creating the M-shaped version introduced in 1962.