Who designed the modern interlocking-arcs McDonald's logo introduced in 1962?

Jim Schindler designed the modern interlocking-arcs McDonald's logo introduced in 1962.

The design transformed the restaurant's two architectural arches into a compact symbol resembling the letter M. This change made the branding easier to reproduce on signs, packaging, uniforms, and advertising than the full building structures had been.

The logo's development followed the spread of McDonald's restaurants under Ray Kroc's leadership. Although the arches had originated as architectural features designed by Stanley Clark Meston, the 1962 logo gave them a new role as a standalone corporate mark.

People often credit Kroc with creating the arches because he was central to the company's expansion. However, the specific modern logo is attributed to Jim Schindler. The mark has undergone later refinements, but the interlocking-arcs concept remains central to McDonald's branding.