Who designed the modern double-arched McDonald's logo in 1962?

Jim Schindler designed the modern double-arched McDonald's logo in 1962.

The design transformed the arches from building features into a standalone corporate mark. Schindler combined the two arches into an M-shaped symbol, creating a simpler image that could work on signs, packaging, advertisements, and other branded materials.

This change was important because McDonald's was expanding beyond individual roadside buildings. A portable logo gave the growing chain a consistent identity in different locations and media. The arches also retained a visual connection to the restaurants' architecture.

A frequent mix-up is confusing Schindler with Stanley Clark Meston. Meston designed the early building arches, while Schindler created the later logo that joined them into the familiar Golden Arches mark.