Who designed the McDonald’s logo in which two arches form an “M”?

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Jim Schindler designed the McDonald’s logo in which two arches form an “M.”

Schindler’s design adapted the restaurant’s paired yellow arches into a single graphic emblem. The result was not merely a literal drawing of a building: the arches overlapped visually to create the letter associated with McDonald’s. This design was introduced in 1962.

The logo helped unify a growing network of restaurants. A sign, paper wrapper, or advertisement could communicate the McDonald’s identity without showing the entire restaurant facade. That portability was especially valuable as franchised locations expanded across the United States and internationally.

Stanley Clark Meston is often mentioned in the same history because he designed the important 1950s restaurant buildings. Meston designed the architecture; Schindler is credited with the later logo adaptation.

Source: Wikipedia · fact-checked Oct. 2026

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