Who designed the interlocking Golden Arches form used in McDonald’s 1968 logo?

Jim Schindler designed the interlocking Golden Arches form used in McDonald’s 1968 logo.

The arches began as architectural elements on McDonald’s early restaurant buildings. In the 1960s, the company transformed those separate yellow arches into the recognizable M-shaped symbol associated with the brand.

Schindler’s design connected the two arches into a single emblem, making the logo more practical for signs, packaging, and advertising. It followed earlier McDonald’s identities but gave the arches their enduring modern silhouette.

A common mix-up is confusing the designer of the 1968 interlocking form with the earlier architects and corporate designers involved in McDonald’s visual identity. The Golden Arches themselves predated the familiar M logo.