Jim Schindler designed McDonald's 1962 corporate logo featuring the Golden Arches joined into an “M.”
Schindler's design transformed the restaurant's architectural arches into a compact corporate mark. The two arches were joined visually so that the result could be read both as an “M” and as a reference to the distinctive McDonald's building style.
This logo helped separate the company from any single restaurant facade. It could appear on signs, packaging, uniforms, advertisements, and other branded materials while remaining recognizable at different sizes.
The designer is often confused with Stanley Meston, who designed the original 1950s McDonald's restaurant buildings associated with the arches. Meston shaped the architecture; Schindler created the later corporate logo based on that visual heritage.