Who created the modern McDonald’s “M” logo design introduced in 1962?

Jim Schindler created the modern McDonald’s “M” logo design introduced in 1962.

Schindler was a McDonald’s construction and design consultant who adapted the restaurant’s architectural arches into a single graphic symbol. By overlapping the two arches, he produced the recognizable form that resembles a yellow capital M.

The logo’s development followed the spread of McDonald’s standardized restaurant buildings. A graphic mark was more useful for packaging, advertising, and signage than a full architectural illustration, so the arches could function as a consistent corporate signature wherever the company operated.

Stanley Clark Meston is associated with designing the original restaurant building that featured the arches, which is why the two names are often confused. Meston created the architectural source; Schindler created the corporate logo adaptation that became the Golden Arches mark.