Rob Law created the children's ride-on suitcase Trunki, which was pitched on Dragon's Den.
Law is a British product designer and entrepreneur who developed Trunki as a child-friendly form of luggage. The case is designed so that children can sit on it and ride along while travelling, combining storage with a ride-on shape.
Law presented the product on Dragon's Den, but the pitch did not result in an investment. The business nevertheless went on to build the Trunki brand and sell the product internationally.
A common mix-up is to identify the product with one of the Dragons because the programme helped make the pitch memorable. The entrepreneur behind the product was Law, while the Dragons were potential investors rather than its inventors.