Rob Law created the children's ride-on suitcase Trunki after appearing on the UK programme Dragon's Den.
Law is a British product designer and entrepreneur who developed Trunki as luggage that children could ride on while travelling. The design combines a hard-shell case with a shape and handle arrangement intended to make airport journeys more engaging for young travellers.
Trunki became one of Britain's best-known travel-product brands and won recognition for its industrial design. The product's Dragon's Den appearance is often remembered because television exposure helped make the idea widely known, even though the precise outcome of a televised pitch is not the same as long-term commercial success.
Trunki is sometimes mixed up with Tangle Teezer in lists of famous products from the show. Tangle Teezer concerns haircare and was created by Shaun Pulfrey; Trunki is children's luggage created by Rob Law.