Who created McDonald's familiar golden “M” logo in 1962?

Jim Schindler created McDonald’s familiar golden “M” logo in 1962.

Schindler, a McDonald’s construction and design executive, combined the restaurant’s two architectural arches into a single graphic mark. The result transformed a building feature into a simple symbol that could work on signs, packaging, advertisements, and other materials.

The logo’s shape is often described as the Golden Arches, even though the modern mark functions primarily as a letter-like emblem. Its simplicity helped it remain recognizable across different languages and restaurant designs.

Stanley Meston designed the original physical arches in 1952, so the two names refer to different stages of the brand’s development: Meston to the architecture and Schindler to the corporate logo.