Who became H&M Group’s chief executive officer in January 2024?

Daniel Ervér became H&M Group’s chief executive officer in January 2024.

H&M announced Ervér’s appointment on 31 January 2024, replacing Helena Helmersson. He had been working within the group for many years and had served as managing director of H&M’s German business before taking the top role.

His appointment came during a period when H&M was responding to changing consumer habits, intense competition in fashion retail, currency pressures and the continuing growth of online shopping. The chief executive leads the wider H&M Group, not merely one individual H&M store or regional subsidiary.

Karl-Johan Persson is a frequent source of confusion because he has held senior leadership roles at H&M and became chairman after serving as chief executive. Stefan Persson is the company’s former chairman and a major shareholder, while Helena Helmersson was the immediately preceding chief executive.