Which Xbox console used the slogan “Jump In”?

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The Xbox 360 used the slogan “Jump In.”

Microsoft introduced the phrase during the Xbox 360 marketing campaign, presenting the console as a social entertainment system built around online play, digital media, and community participation. The slogan appeared in advertising and promotional material during the system’s early years.

“Jump In” is associated specifically with the Xbox 360 era, while Microsoft used different campaign lines for later consoles. The Xbox 360 itself launched as the successor to the original Xbox and emphasized Xbox Live, downloadable content, achievements, and an expanded multimedia experience.

Source: Wikipedia · fact-checked Sept. 2026

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