Dragon's Den investor Nick Jenkins co-founded the personalised greeting-card website Moonpig.
Jenkins launched Moonpig in 2000 after identifying an opportunity to let customers personalise and order greeting cards online. The service became known for cards featuring recipients' names and custom messages, helping distinguish it from traditional card-shop products. Moonpig later broadened its range to include gifts and flowers.
Jenkins appeared as a Dragon on the BBC programme from 2015 to 2017. Moonpig is sometimes mistaken for a conventional card retailer, but its defining model was online personalisation and direct delivery. The business eventually became publicly listed, while the Moonpig name remained associated with personalised cards and gifts.