Which vitamin company is associated with Dragon's Den investor Tej Lalvani?

Dragon's Den investor Tej Lalvani is associated with the vitamin company Vitabiotics.

Lalvani became chief executive of Vitabiotics, a family-founded British supplements business. The company produces vitamin and health-related products sold under several brand names, making it one of the better-known businesses in the UK nutritional-supplement market.

Wellman is a Vitabiotics brand rather than the name of the company itself, which is a common source of confusion. Holland & Barrett is a retailer, while Boots is a pharmacy and retail chain; neither is the company led by Lalvani.

Lalvani joined the BBC's Dragon's Den panel in 2017. His business background differs from that of investors whose principal companies are retailers or technology platforms, even though all may appear in discussions about consumer products.