Peter Jones founded the telecommunications company Phones International Group.
Phones International Group was established by Jones in 1998 and became a significant part of his early business career. The company operated in mobile-phone distribution and related telecommunications markets, sectors that were expanding rapidly as mobile ownership increased in the United Kingdom and elsewhere.
Jones's experience in this field helps explain why technology, communications and scalable consumer products have often featured prominently in his investment interests on Dragons' Den. His career also includes ventures in leisure, property, retail and media, so Phones International Group is one important part of a broader portfolio rather than his only business.
The company is sometimes confused with the mobile-phone retailer Phones 4u, which was a separate business. It is also easy to confuse Jones with other Dragons who invested in technology companies, including Nick Jenkins, whose best-known venture was Moonpig. The specific founder associated with Phones International Group is Peter Jones.