Peter Jones founded Phones International Group, the electronics retailer and technology business associated with his career.
Jones is a British entrepreneur and one of the longest-serving investors on the UK version of Dragon's Den. Phones International Group was established in 1998 and operated in mobile communications, helping establish Jones's reputation in technology and consumer electronics before his television career became widely known.
His business interests have extended beyond mobile phones. He has been involved with ventures in retail, media, leisure and technology, and his Dragon's Den role reflects that broad commercial background. On the programme, he is often identified by his interest in scalable products and businesses with strong consumer potential.
Phones International Group should not be confused with Phones 4u. John Caudwell founded Phones 4u, while Peter Jones founded Phones International Group. The similar names explain why these two Dragon-related business facts are frequently mixed up.