Which UK Dragon's Den investor founded Crafter's Companion?

Sara Davies founded Crafter's Companion, the craft-supplies company associated with the UK Dragon's Den investor.

Davies created the business in 2005 while she was a student at the University of York. Its first major product was a tool designed to help crafters make envelopes to fit handmade cards, and the company later expanded into broader crafting products.

She joined the Dragon's Den investment panel in 2019. Her experience in building a consumer brand gave her a perspective different from investors whose careers began in property, fashion or financial services.

Crafter's Companion is not the same business as a television production company or a general stationery chain. The company is specifically connected with crafting tools, materials and related creative products.