Which two investors offered Levi Roots funding for Reggae Reggae Sauce on Dragon's Den?

Peter Jones and Richard Farleigh offered Levi Roots funding for Reggae Reggae Sauce on Dragon's Den.

Roots's pitch became notable because two investors joined forces rather than presenting only separate individual offers. The deal connected Roots with Peter Jones and Richard Farleigh as he sought support to grow the sauce beyond its existing sales.

The episode is often remembered as a model example of the programme's purpose: an entrepreneur brings a product and a business proposition, while investors assess the brand, market and potential return. The sauce later achieved significant commercial visibility.

Duncan Bannatyne, Theo Paphitis, Deborah Meaden and James Caan were all associated with Dragon's Den at different points, which can make recollections of the panel confusing. They were not the two investors linked to the televised Reggae Reggae Sauce offer.