Which two Dragons offered Levi Roots £50,000 for a 40% stake in his sauce business?

Peter Jones and Richard Farleigh offered Levi Roots £50,000 for a 40% stake in his sauce business.

The offer followed Roots’ Dragons’ Den pitch for Reggae Reggae Sauce. The proposal combined cash investment with the expertise and commercial connections of two Dragons, making it one of the programme’s most frequently remembered food-business deals.

The detail is easy to misremember because the show’s investor line-up changed over time. Richard Farleigh was a Dragon during the period of Roots’ pitch, while other well-known investors, including Deborah Meaden and Theo Paphitis, are associated with different series or deals.

A television offer is not automatically identical to the final long-term ownership position. Negotiations can alter terms after filming, so the precise fact here is the on-screen offer: £50,000 in exchange for 40%, made jointly by Jones and Farleigh.