Which two Dragons invested together in Levi Roots's Reggae Reggae Sauce business?

Peter Jones and Richard Farleigh invested together in Levi Roots's Reggae Reggae Sauce business.

The partnership followed Roots's 2007 Dragons' Den pitch, in which he sought £50,000 in return for a 40% stake. Their involvement gave the brand more than publicity: it provided access to experienced investors and helped support the move from small-scale production toward national retail distribution.

Roots's pitch is frequently associated with the programme as a whole, which can lead people to remember the wrong Dragon or to name only one investor. The notable detail is that Jones and Farleigh acted together on this opportunity.

Reggae Reggae Sauce became a signature Dragons' Den success story. Its growth also illustrates why television exposure can matter alongside investment: the broadcast introduced the product and its founder to a large audience at the moment the business was seeking to scale.