Which two dragons invested in Levi Roots's Reggae Reggae Sauce on Dragons' Den?
Answer
Peter Jones and Richard Farleigh
Answer
Peter Jones and Richard Farleigh
Peter Jones and Richard Farleigh invested in Levi Roots's Reggae Reggae Sauce on Dragons' Den.
Roots presented the Caribbean-style sauce during the programme's 2007 series. The televised deal made the pitch famous and connected Roots with two investors from the panel: Peter Jones and Richard Farleigh. The investment helped the product move from a small-scale food idea toward wider commercial distribution.
The business became known as Reggae Reggae Foods and later as Levi Roots. Its product range grew beyond the original barbecue sauce, but the original pitch remains the key Dragons' Den moment associated with the brand.
Viewers sometimes remember another dragon, such as Deborah Meaden or Duncan Bannatyne, because many investors have appeared across the programme's long run. They were not the pair associated with the televised Reggae Reggae Sauce deal. The answer therefore requires both names, rather than a single investor or the entrepreneur's name.
Source: Wikipedia · fact-checked Oct. 2026