Which two Dragons invested in Levi Roots's Dragon's Den business deal?

Peter Jones and Richard Farleigh invested in Levi Roots's Dragon's Den business deal.

Roots pitched his Reggae Reggae Sauce in 2007 and secured £50,000 for a 40% share of the business. The investment was made jointly by Peter Jones and Richard Farleigh, rather than by a single Dragon acting alone.

The deal became especially famous because the product had a strong brand identity and later achieved wide supermarket distribution. Roots's performance also illustrates an important feature of Dragon's Den: a televised agreement is a starting point for negotiation and due diligence, not simply an instant transfer of money.

The panel's changing membership creates a common source of confusion. Deborah Meaden, Duncan Bannatyne and Theo Paphitis are all strongly associated with the programme, but they were not the two investors in this particular deal. The exact pair is Peter Jones and Richard Farleigh.