Which two Dragons invested £50,000 for 40% of Reggae Reggae Sauce on Dragon's Den?

Peter Jones and Richard Farleigh invested £50,000 for 40% of Reggae Reggae Sauce on Dragon's Den.

The investment followed Levi Roots’s appearance on the BBC programme, where he presented his Caribbean-style sauce and explained its commercial potential. The deal became one of the show’s most widely remembered investments because the brand later expanded from a pitch into a substantial retail business.

The original televised arrangement involved two Dragons rather than one. Peter Jones was a long-serving member of the panel, while Richard Farleigh was a Dragon during the programme’s earlier years.

Later public discussion sometimes simplifies the story by naming only one investor or by confusing the equity percentage with a different deal. The figure associated with the televised agreement is £50,000 in exchange for 40%.