Which two Dragons' Den investors offered Levi Roots £50,000 for 40% of Reggae Reggae Sauce?

Peter Jones and Richard Farleigh offered Levi Roots £50,000 for 40% of Reggae Reggae Sauce on Dragons' Den.

Roots’s pitch became famous because the product had a memorable identity as well as a clear connection to his Caribbean cooking. The investment proposal came from two dragons acting together, rather than from a single investor. That detail is often blurred when the pitch is recalled years later.

The offer represented an exchange between capital and ownership. Roots sought money to help expand the sauce business, while Jones and Farleigh sought a 40% stake. Their combined experience and resources could potentially support manufacturing, distribution, retail placement and marketing.

The deal is associated with the televised pitch, though business agreements can involve further checks after filming. The story also illustrates a recurring Dragons' Den theme: a product’s founder must persuade investors that personal enthusiasm can be converted into a scalable company. Roots’s later success made the pitch especially memorable.