Which two Dragon's Den investors backed Levi Roots's Reggae Reggae Sauce pitch?

Peter Jones and Richard Farleigh backed Levi Roots's Reggae Reggae Sauce pitch on Dragon's Den.

Roots appeared on the programme in 2007, presenting a Caribbean-style sauce and seeking investment to expand production and distribution. Jones and Farleigh agreed to invest, giving the brand both funding and the credibility that comes from a nationally televised deal.

The pitch is frequently remembered because the product had a strong personal story as well as commercial potential. Roots connected the sauce with Jamaican culture and his music career, while the business proposition centred on turning a distinctive recipe into a scalable retail brand.

Later success can make the investment details easy to misremember. The relevant pair is not Jones and Deborah Meaden, despite Jones remaining a long-running dragon and Meaden becoming one of the show's most prominent later investors. Farleigh was the second investor in this particular deal.