Which two Dragons agreed to invest in Levi Roots's Reggae Reggae Sauce on Dragon's Den?

The story behind the answer

Peter Jones and Richard Farleigh agreed to invest in Levi Roots's Reggae Reggae Sauce on Dragon's Den.

Roots pitched the sauce during the programme's 2007 series. He offered the Dragons an opportunity to invest in a branded food product rooted in a family recipe and supported by his performance background and distinctive marketing identity.

Jones and Farleigh became the investors associated with the televised deal. The pitch is remembered not merely because Roots secured funding, but because the sauce went on to become a widely distributed supermarket product and expanded into a larger food range.

Richard Farleigh was a Dragon during the period in which Roots appeared. Later viewers may incorrectly substitute other prominent panel members, particularly Deborah Meaden or Duncan Bannatyne, because both became strongly associated with the show in different periods.

Source: Wikipedia · fact-checked Sept. 2026

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