Trunki was the travel product famously rejected by the dragons on the British series Dragons' Den.
Trunki is a ride-on children’s suitcase designed by British inventor Rob Law. Law presented the product on the programme, but the dragons did not agree to invest. The televised rejection did not prevent the company from developing into a successful luggage brand.
The case is often cited as a warning that a television investment decision is not the same as a final judgement on a product’s commercial potential. Trunki’s distinctive design, child-focused function and later retail distribution helped it gain customers after the pitch.
Trunki is sometimes mixed up with other well-known products that received investment on the programme. Its defining Dragons' Den story is that the pitch ended without a deal, yet the business continued to grow.