Rob Law pitched the children's ride-on suitcase Trunki on Dragons' Den.
Trunki is a small, hard-sided suitcase designed so children can sit on it and ride or be pulled along while travelling. Law developed the concept through his company Magmatic and presented it to the Dragons as a way to make family journeys more manageable and entertaining for children.
The pitch became memorable because the Dragons did not invest, yet Trunki went on to become a successful product. Its distinctive shape, bright colours and child-focused design helped it attract attention in the luggage market. The story is frequently cited as an example of a business succeeding after being rejected on television.
A common mix-up is to call Trunki a ride-on toy alone. It is primarily marketed as children's luggage, with the ride-on feature built into its design. Rob Law's appearance is also distinct from later pitches involving scooters, backpacks or other travel accessories.