The tequila brand named after its founder, Julio González Estrada, is Don Julio.
Julio González Estrada began making tequila in Jalisco and established the brand that bears the honorific “Don” before his first name. The company’s history is associated with careful agave selection, controlled production, and premium positioning in the tequila market.
The name is a personal name rather than a description of a production method. “Don” is a Spanish honorific traditionally used before a man’s given name, so Don Julio can be understood as “Don Julio,” referring to the founder himself. The brand later became part of the international spirits company Diageo.
Don Julio is often confused with other famous tequila names such as Patrón, Herradura, and Cazadores. Those brands have different founders and corporate histories. The founder’s name is especially useful for identifying Don Julio because the brand name directly preserves his given name.