Salvador Dalí designed the daisy-shaped Chupa Chups lollipop logo in 1969. The Spanish Surrealist artist created the design for Enric Bernat, founder of the Chupa Chups confectionery company.
Dalí’s design placed the brand name inside a bright, rounded flower-like shape. The simple form was highly recognizable and helped distinguish the logo from the lollipop’s wrapper and stick. Dalí reportedly sketched the concept on a piece of newspaper during a meeting.
Chupa Chups began in Spain in 1958, and its name comes from chupar, the Spanish verb meaning “to suck.” A common mix-up is confusing the company’s founder, Enric Bernat, with the logo’s designer. Bernat commissioned the redesign; Dalí created it.
The logo was also deliberately positioned on top of the lollipop rather than around its side, helping it remain visible and intact when the candy was held or unwrapped.