Pocky is the Japanese snack made from thin biscuit sticks coated in chocolate.
Glico introduced Pocky in Japan in 1966. The snack consists of slender, crunchy biscuit rods dipped in a flavored coating, leaving a small section uncoated so they can be held without getting chocolate on the fingers. Chocolate was the original flavor, followed by varieties such as strawberry, almond, matcha, and cookies-and-cream.
The name comes from “pokkin,” a Japanese onomatopoeic expression associated with the crisp snapping sound made when the biscuit is bitten. Pocky is sold in many countries and has become one of Japan’s best-known packaged confectionery snacks.
Pocky is sometimes confused with Pepero, a similar Korean biscuit-stick snack. The products are made by different companies and originated in different countries. Pocky’s distinctive exposed handle is both a practical design feature and part of the snack’s recognizable appearance.