Which supermodel wore the first Victoria's Secret Fantasy Bra in 1996?

The first Victoria’s Secret Fantasy Bra in 1996 was worn by Claudia Schiffer.

Called the Million Dollar Miracle Bra, the jeweled piece was valued at $1 million and appeared in Victoria’s Secret’s 1996 holiday catalog. It was not part of the televised Victoria’s Secret Fashion Show, because the Fantasy Bra did not become a regular runway-show centerpiece until 2001.

The tradition turned an extravagant garment into an annual marketing event. Each year, Victoria’s Secret promoted a new, gem-covered bra—often with matching underwear or accessories—and selected a prominent model to wear it. The designs and headline prices helped associate the brand with luxury and spectacle.

A common mix-up is confusing Schiffer’s 1996 appearance with later televised wearers. Heidi Klum wore the first Fantasy Bra shown in the fashion show, in 2001. Other famous wearers included Gisele Bündchen, Tyra Banks, Adriana Lima, Alessandra Ambrosio, and Elsa Hosk.