Bobby Hundreds and Ben Hundreds founded The Hundreds in Los Angeles in 2003.
The Hundreds developed as both a clothing label and a media platform. Its designs drew on Southern California culture, skateboarding, punk, hip-hop, and vintage graphics. The brand’s Adam Bomb mascot became a recurring symbol, while its website documented the people and histories behind streetwear rather than functioning only as a product catalog.
The founders’ names can cause confusion: Bobby Hundreds is the creative identity of Bobby Kim, while Ben Hundreds is Ben Shenassafar. The company’s Los Angeles roots are central to its identity, but its audience became international through online publishing, retail, and collaborations. The Hundreds was also notable for treating streetwear history and community storytelling as part of the brand itself.