Which streetwear label did Neek Lurk found in Los Angeles in 2015?

The story behind the answer

Neek Lurk founded Anti Social Social Club in Los Angeles in 2015.

Andrew Buenaflor, known as Neek Lurk, created the label after working in online sneaker and streetwear communities. The brand’s name and graphics focused on themes of isolation, frustration, and emotional conflict, presented through bold lettering and bright, highly visible color combinations.

Anti Social Social Club became known for limited online releases and collaborations with larger brands, including Bape, Neighborhood, and DHL. Its rapid sellouts and fulfillment controversies also became part of the public conversation around modern hype-driven streetwear.

The label is often shortened to ASSC, but that abbreviation is not its full official name. It is also separate from Pleasures, FTP, and Rhude, which are other Los Angeles-connected labels with different founders and identities.

Source: Wikipedia · fact-checked Sept. 2026

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