Which streetwear brand was founded by Bobby Hundreds?

Bobby Hundreds founded the streetwear brand The Hundreds.

The Hundreds was established in Los Angeles in 2003 by Bobby Kim, known professionally as Bobby Hundreds, and Ben Shenassafar. The brand combines apparel with a media platform and community built around Southern California skateboarding, punk, hip-hop, and broader street culture.

Its best-known graphic character is Adam Bomb, a cartoon bomb with a face. The symbol became a recurring logo and a recognizable part of the label’s identity, while The Hundreds also became known for graphic T-shirts, headwear, jackets, and collaborations.

Bobby Hundreds is the creative and editorial figure most strongly associated with the brand, but Ben Shenassafar was also a co-founder. That distinction matters: the question asks which brand Bobby Hundreds founded, not who founded it alone.