Dragon Steven Bartlett co-founded the social-media marketing company Social Chain before joining the UK show Dragon's Den.
Bartlett co-founded Social Chain in 2014 with Dominic McGregor. The company focused on social-media marketing, branded online communities and campaigns designed to spread through digital networks. Its work reflected the growing importance of social platforms to advertising and brand building.
Social Chain later became part of a larger business group connected with German e-commerce company The Social Chain AG. Bartlett subsequently became widely known as an entrepreneur, author and podcast host, in addition to his role on Dragon's Den.
Social Chain should not be confused with The Hut Group, a separate e-commerce company, or with Moonpig, another business associated with a Dragon. Bartlett joined Dragon's Den in 2022 as the show's youngest-ever Dragon at that time.