Dragon's Den investor Steven Bartlett co-founded Social Chain.
Bartlett established Social Chain in 2014 with Dominic McGregor. The company operated as a social-media marketing agency and built campaigns for brands using online communities, influencers and platform-based content.
The business became associated with Manchester's technology and creative scene and later expanded internationally. Bartlett's background in digital marketing helped establish his public profile before he joined Dragon's Den as an investor in 2023.
Social Chain is sometimes confused with Bartlett's later media work, including The Diary of a CEO podcast. Those are separate parts of his career. Social Chain is the company connected with his early entrepreneurial success and co-founded with McGregor.