Which social-media agency did Dragons' Den investor Steven Bartlett co-found?

Dragons' Den investor Steven Bartlett co-founded the social-media agency Social Chain.

Bartlett established Social Chain with Dominic McGregor in 2014. The agency developed social-media campaigns for brands and became known for using online communities, viral content and digital storytelling as part of its marketing approach.

Social Chain is sometimes confused with Flight Story, a separate media and marketing company associated with Bartlett and Steven Bartlett's later business activities. Social Chain was the earlier agency that established his reputation in digital marketing.

Bartlett joined the UK Dragons' Den panel in 2022. His background differs from that of many traditional investors because it is rooted in social platforms, online audiences and creator-led marketing rather than conventional retail or manufacturing.