Ronnie Fieg founded the New York sneaker retailer and streetwear label Kith in 2011.
Fieg established Kith after building a reputation as a sneaker designer and collaborator. The business combined retail stores, exclusive footwear, apparel, and food concepts, creating a lifestyle-oriented model rather than a conventional single-category sneaker shop.
Kith became known for collaborations with brands such as Nike, adidas, New Balance, and Asics. Its products often use limited releases and distinctive color palettes, approaches that connect sneaker collecting with contemporary streetwear.
Kith is sometimes confused with the earlier retailer David Z, where Fieg worked before launching his own company. Kith is the independent brand Fieg founded in 2011, while David Z was his earlier retail workplace.