The Nike Air Max 97 became known as the “Jesus Shoe” in MSCHF’s 2019 customized release.
Brooklyn-based art collective MSCHF modified the Air Max 97 by adding religious details, including a crucifix, a Bible reference, and water from the Jordan River inside the visible Air sole. The limited release was presented as an art project rather than an official Nike product.
MSCHF sold the shoes for $1,425, and the pair reportedly sold out quickly. The project drew attention because it used a familiar commercial sneaker to comment on consumer culture, branding, and the idea of buying a sacred object.
The Air Max 97 itself was designed by Christian Tresser and originally released in 1997. It is recognized for its layered, reflective wave lines. The “Jesus Shoe” name refers to MSCHF’s modification, not to a Nike model officially marketed under that title.