Which slogan did McDonald’s use in the 1980s advertising campaign that began, “It’s a good time...” ?

McDonald’s used “It’s a good time for the great taste” as a major advertising slogan in the 1980s.

The line promoted the idea that McDonald’s food fit enjoyable social occasions, continuing the company’s long tradition of linking its restaurants with upbeat family experiences. It is often remembered alongside the brand’s better-known musical campaigns, but it was a separate slogan.

McDonald’s advertising history contains several similarly structured phrases, including “You deserve a break today,” “We do it all for you,” and “Good times, great taste.” Those lines belong to different periods, so the wording and era matter when identifying this campaign.

The slogan was later replaced by other themes as McDonald’s advertising became more globally coordinated. The company eventually adopted “I’m lovin’ it” as its worldwide brand line in 2003.